Snap is testing ad serving between stories and revenue sharing with creators

Snap is working on a new way to monetize with the help of content creators on its application, where it is testing the ability to display ads between stories, but it wants to help content creators with this in order to work in the future to share profits with them.

The mechanism of displaying ads in the Snapchat application depends on the sharing of some ads between the stories of well-known content makers, according to the target group, and when those ads appear among the stories of content makers, the company will share the profits that it earns from those ads with each content makers according to the appearance of ads in their stories.

This is the latest method from Snapchat to monetize and increase the rate of advertisers on its platform, and at the same time a new way to motivate content creators to engage more.

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