Instagram has introduced enhanced tags to make it easier for creators to get their work promoted. The company says enhanced tags allow users to share and view a specific content creator’s contribution in an image or video.
The content creator is shown a self-assigned account category that defines their role within the tag. With these new tags, content creators can feature other creatives within their posts as a way to give them more visibility for their work.
To use the new improved tags, you need to tap on ‘Tag People’ when creating a post.
From there, you need to click on Add Tag and search and select the contributors. Then you can select “Show account category” to display the content creator category, such as “designer” or “photographer.”
Instagram said: “Appropriate creative recognition and promotion is a springboard for discovery, new opportunities, and economic empowerment.” For many black and underrepresented creatives, promotion is a gateway to building a sustainable career as a creator. If you’re a makeup artist, songwriter, or another significant collaborator on a post, your contributions are more visible in the post.
The introduction of the new tags comes on the heels of content warnings by black content creators who say they are not receiving promotions for their work online.
In its blog post about the new tags, Instagram acknowledges that appropriate contribution is especially critical to underrepresented and marginalized creators and collaborators whose contributions are often behind the scenes.
The platform appears to be addressing these concerns with new tags. It hopes to ensure that more content creators take credit for their work.
Instagram hides follower lists in Russia and Ukraine
The platform has started hiding the information of followers of private accounts in Russia and Ukraine, which is the latest response from the social app to the ongoing invasion of Ukraine by Russian forces.
Meta said the platform hides information about people’s followers, who follows and who follows each other for private accounts in these two countries to protect the privacy of users across Ukraine and Russia.
It also confirmed the publication of the labels people view when sharing links to Russian state media.
The platform has lowered the order of such media in the feed and stories. In addition, media controlled by the Russian government is not recommended in the Explore section or in Reels.
The Russian government has blocked access to the Facebook app, along with a slew of Western media, in an effort to control what Russian citizens think of its bloody invasion of Ukraine.
Instagram has much more users in Russia than Facebook. While WhatsApp is the most used messaging app in the country.