marketing funnel
marketing funnel In the contemporary era, marketing experts have resorted to inventing effective marketing methods to promote products and services, compared to the prevailing traditional methods of attracting customers. One of the most prominent of these methods is the marketing funnel. But what is funnel marketing, why is it important, and how can it be used to serve businesses and brands?
What is marketing funnel ?
The marketing funnel is a new method to attract potential customers and subject them to filtering through a virtual funnel through which they pass through different stages, with the aim of sorting out real customers who are ready to buy from those who are not. The marketing suppression process takes place through five descending stages in which customers go to test buy ability, namely: brand awareness, consideration, then the conversion and loyalty stages, and finally the defense stage. The marketing funnel is a new method to attract potential customers and subject them to filtering through a virtual funnel through which they pass through different stages, with the aim of sorting out real customers who are ready to buy from those who are not. The marketing suppression process takes place through five descending stages in which customers go to test buy ability, namely: brand awareness, consideration, then the conversion and loyalty stages, and finally the defense stage.
Brand awareness stage
At this stage, the marketer uses all means that enable him to bring customers to his brand, starting with paid and unpaid advertising campaigns such as ads on various social media, Google ads, and email marketing campaigns. Even other marketing techniques and channels contribute to introducing customers to your company and the products or services offered.
- This stage is called the consideration stage because it gives your customers who are initially interested in your services a special kind of consideration, unlike the first segment related to polarization and awareness raising, because the difference between them is interest. Consideration in the marketing funnel is achieved by strengthening your brand’s relationship with customers, by sending deeper identifying content to their email addresses, or offering some offers and discounts.
- At this stage, your customer service staff should be ready to communicate directly with customers. They may contact you to inquire about the quality and nature of products, available prices, and discounts. One of the practical ways that serve this stage is to display positive customer reviews, as it strengthens confidence in your product and company, and encourages new customers to buy.
The stage of conversions: the defining stage in the marketing funnel
At this stage of the marketing funnel, the number of people interested in your products or services will decrease compared to the previous two stages. By the stage of conversion, we mean that the visitor has just transformed from a mere interest or discoverer of what he offers to a person of personal conviction. Because he saw your services and products as a fulfillment of his need in a certain field, and here the sensitivity of this layer increases. You must deal with customers more carefully than before, such as providing them with special offers such as discount coupons, or free products for those who bought a certain amount, to make them feel more care and attention because they have become the main capital of your project.
- loyalty stage
Reaching this stage of the marketing funnel means that you have accomplished the mission, as potential customers who have tested and are satisfied with your products move on to loyal customers of your company or brand. What will invite him to deal with you again, and perhaps invite his acquaintances to acquire your services, because you have become a reliable source for him?
He talks about you with conviction and knowledge, and here comes your role in return by asking about him, inspecting his conditions, and knowing his impressions of your products. Maintaining the loyalty of your customers is achieved by contacting them and getting their opinions on the products, and their comments about ways to develop them and raise their quality.
Defense stage: the last stage of the marketing funnel
The defense stage, which is the last stage of marketing repression, remains an achievement and a challenge for many entrepreneurs, and it is a stage that does not come from a vacuum but is the product of effort and hard work, both at the level of quality provided or at the level of good communication and management to customers. Where customers who are loyal to your brand become fierce advocates of your products and services, they promote them whenever the opportunity arises.
In conclusion: The idea of the marketing funnel is summarized in transforming the target customer segment into real customers who buy your products and services, and this only happens by understanding their different mindsets knowing their needs and tastes, and then providing them with high-quality products or services that meet their needs. But the most important piece of advice is the necessity of giving each of the previous stages its time for study and analysis, and not to rush.
