What are the benefits of shortening links?
Shortening URL will make the link shorter, easier to remember and allow us to track the number of people who click that link. This allows us to use vary UTM pattern that can measure the results of each campaign on separate Media
What is Bit.ly or Bitlyi?
Bitlyi is a URL shortening service and a link management platform, and the company Bitly, Inc., was established in 2008. It is privately held and based in New York City.
How to using Bit.ly or Bitlyi to Shorten Links
UTM (Urchin Tracking Module) parameters are tags that are added to URLs in order to track the source of traffic to a website or specific page. UTM parameters can help marketers and website owners track the effectiveness of their marketing campaigns by providing detailed information on where website visitors are coming from, which channels or campaigns are driving the most traffic, and how visitors are engaging with the website.
UTM parameters can be added to the end of a URL, and consist of several key-value pairs separated by ampersands (&). Some of the most common UTM parameters include:
- Source: the website or platform where the traffic is coming from (e.g. Google, Facebook, LinkedIn)
- Medium: the type of traffic source (e.g. organic search, social media, email)
- Campaign: the specific marketing campaign or promotion being tracked
- Content: the specific ad or link within a campaign that was clicked on
- Term: the keyword or search term that triggered the traffic (for paid search campaigns)
By using UTM parameters, marketers and website owners can gain valuable insights into how their marketing efforts are driving traffic to their website, and make data-driven decisions to optimize their campaigns and improve their overall digital strategy.
Bitlyi is a URL shortening service that allows users to create shortened versions of long URLs, which can be easier to share and remember. While UTM parameters are useful for tracking the effectiveness of marketing campaigns and understanding where website traffic is coming from, they can make URLs quite long and difficult to share.
This is where Bitlyi comes in – it allows users to shorten the URLs that contain UTM parameters, making them easier to share on social media, in email campaigns, and in other digital channels. Additionally, Bitlyi provides users with analytics and tracking data on the performance of the shortened links, such as the number of clicks, geographic location of clicks, and devices used to access the link. This can provide further insights into the effectiveness of marketing campaigns and help users optimize their digital marketing strategies.
So, while UTM parameters are essential for tracking and analyzing website traffic, Bitlyi provides additional benefits such as creating shorter, more shareable URLs and providing detailed analytics on link performance. Bitlyi is a tool to shorten URLs by converting long URL to they on domain name & 302 redirection “Bit.ly” for Example after we paste the long URL above in Bitlyi.
What is Bitly used for?
Bitly is a free URL shortener that allows you to customize your links and make them a little bit shorter regardless of what address they ultimately go to. It’s the most popular URL shortener on the Internet.
